Advertisements

Advertisements are part of our every day life. According to New York Times, we see about 5,000 advertisements every single day, and that "anywhere the eye can see, it's likely to see an ad."

 We know this, and advertisement companies know this, and that is why advertisements have been becoming increasingly more personal and less of blatant sales' pitches.

Now, advertisements are presented as more of a favor to you, something that will improve your life, rather than just sales for the company. For example, when commercials come on TV, we often do not realize what the product being sold is until halfway through, or even at the very end of the advertisement. We only know that the people featured in the commercial are happy, and if we had what they had, we would be happy as well. 

That is why I chose to go with slogans such as "Never miss a moment," and, "Capture the beauty;" they both sales disguised as for products for the consumer's benefit.

The last advertisement I chose to design and feature offers a service rather than a tangible product. This kind of advertisement is effective for those seeking tutorials on how to improve in their personal skills, while effectively bringing in revenue for the instructor.

Mostly, I chose to present these advertisements because they are real, and they are applicable to non-photographers and photographers alike, in the sense that they offer a form of betterment and improvement in one's life.

After all, "a picture is worth a thousand words," as the famous quote says, conveying the idea that a "complex idea can be conveyed with just a single still image. It also aptly characterizes one of the main goals of visualization, namely making it possible to absorb large amounts of data quickly."

This further perpetuates the notion that photographs play a crucial, crucial role in modern-day advertising.